So I went to a couple businesses locally to see how the ATV trail did on opening weekend and over the long weekend, and I realized I misconstrued something in my last post. Every outdoor recreation-focused business in Berlin is in the same chicken or the egg situation, not just those doing “green” activities.
Even the “low hanging fruit” in Berlin is in need of infrastructure. The businesses that cater to ATV riders and snowmobiles are fighting to raise awareness of the opportunities and to expand the number of participants in their markets. Their challenge, like those of every other outdoor-centric business, is that Coös County isn’t known for recreation. They need that reputation to grow in order to be successful.
They are further along, however, with an event coming up and some regional press, but they are early in the process. Everything else is even further behind, but in the last post I made it sound like ATVing was already a sure bet in Berlin. It’s not. It’s still growing and hoping to become an established industry.
But it is growing. It has a future. Now the rest of “outdoor recreation” needs to catch up.