Here is another look at informing the public, this time from the New York Times:

It’s an interesting model, and they urge people to become involved in local government. They are supporting democracy, using marksmanship as “a hook.”
I don’t have much to add, but this fit with the early post about involving people in democracy and connecting them to the realities of the larger world. Is it a conservative movement? The video implies it but doesn’t explicitly state it. But the program encourages civic participation, even if it has partisan leanings. It’s hard to criticize that.